Monday, May 30, 2011

Business Card Printing - A Short Study

Business card printing can be one of the most crucial things you can do to support who you are, where you come from and what your company has to offer the average consumer. Whenever you run into an old friend or create a casual conversation with a new one, custom business card printing can be your partner in crime. Because of the influx in technology in recent years, it's easier - and cheaper - than ever to create your own order from home or on the go, wherever there is a computer and an internet connection. Here are a few things to get you started.
As far as the physical attributes of your cards, you'll want to select the right options for your needs. Paper stocks come in many different types including 12 and 14-point card stock. These provide a sturdier, crisper version than, say, a 100# gloss flyer. That's because business card printing needs to be able to withstand a fair amount of abuse when being transferred from place to place or housed in a wallet. For the most part, you'll be able to choose if you'd like a matte finish or even a completely plastic and translucent card at specialty printers.
Coatings are of major importance to the finishing touches of your order. These can make your cards shine like the sun and protect them from any moisture, scratching and smudges. They are a mark of a true professional because they make the whole thing look clean and brilliant. Pick from an aqueous or high gloss UV coating, the standards at most online print companies. Sometimes they will even be able to apply a laminated coating if you're looking for the ultimate in appeal.
Designing can be a huge issue too, especially if you're unaware of how to exactly go about doing it. There are online design templates for the person who likes to be able to do it on their own. These are a great idea because once your design is set up, all the printer has to do is send it through the press. The form comes in a print-ready state. Otherwise you can always hire their graphic designers to conceive something unique for you. This can include logos, designs, body copy and layout ideas. Plus, it's going to be a heck of a lot cheaper than hiring an external source to produce the same. You should always consider these kinds of options when you're looking to order business card printing.

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