Facebook has undoubtedly changed the world of social networking, and it has revolutionized the concept with the help of several applications and games that keep people logged on to the Facebook ecosystem for hours on end. This feature has enabled Facebook to improve their revenue thanks to the massive amount of time the advertisers have to target their consumers (their revenue is easily more than $2 billion) and it also helped them entice more users to join the network itself (Facebook has more than 700 million active users worldwide).
All this has presented developers and software engineers with a unique avenue to utilize their skills. Facebook users are by habit a social lot, and if there is a certain app or game that they like, they will ensure that their friends and family members try it out as well. This has given app developers a huge platform of people to work with, and the opportunity to raise popularity of the in a viral manner that no other platform can provide.
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