LinkedIn is a massively popular networking website that is used by many industry experts to complete a sale, form a new partnership or working relationship, or get a new job. However, when compared to many of the social networking sites it is largely under utilized by those looking to promote their website or service. While sites like MySpace, Facebook, and others are already feeling the force of guerrilla marketers around the world LinkedIn is yet to experience that same rush.
When you consider that LinkedIn has nearly 10 million users hailing from over 150 industries around the world, it is surprising that B2B websites aren't paying more attention. There are, though, several methods your website could be employing in order to improve your exposure within the business oriented social network, while also potentially improving your search engine visibility.
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