Email marketing has moved swiftly and determinedly away from the stand-alone email marketing software that most are familiar with. The negative connotations of spam, and the multitude of impersonal and pointless spam mails we all receive daily has meant it has had to. The new generation of B2B lead generation though email marketing promises increased user control, functionality, personalisation, and integration with CRM and other marketing software systems.
No comments:
Post a Comment