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She made her debut as a model in a Surf Excel advertisement in 1998. She has acted in scores of ad films, most of which were directed by Pradeep Sarkar.A couple of months later, she featured in three music videos (again directed by Sarkar) for ‘Euphoria’, Shubha Mudgal and Pankaj Udhas.
Vidya also acted in Ashok Pandit’s TV serial Hanste Khelte and Ektaa Kapoor's Hum Paanch.In the meantime, she acted in Bengali movie Bhaalo Theko with actor Joy Sengupta. She even won the ‘best actress’ Anand Lok Puraskar in Kolkata for her performance in the movie.
It was in Mumbai, during a pop concert, when filmmaker Vidhu Vinod Chopra approached her to play the female lead in his movie Parineeta, to be directed by Pradeep Sarkar.Vidya had to go through 40 screen tests and 17 make-up shoots before she was finally chosen for the lead role in the film.
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