Wednesday, November 18, 2009

Ans featured in the Eco Fashion World Magazine


Ans Designs, an online store which happens to be based in the UK, is the internet equivalent of taking a stroll through Buenos Aires’ trendy Palermo Viejo district. Featuring designs that are organically and authentically Argentine, the accessories shop runs the gamut from quirky and whimsical to modern and iconoclastic. The common thread is a wildly imaginative interpretation of design, a sense of experimentation and ingenuity, and economical craftsmanship in the use of materials.

In the aftermath of an economic crisis, Buenos Aires has become home to a burgeoning design community. The current (and very exciting) zeitgeist in Argentina features a dynamic artistic and cultural reinvention, one that champions individual spirit, creative expression, and local flavor. Looking inward for inspiration and materials, porteño designers have become uniquely resourceful artisans, transforming local materials—often waste products—into beautiful contemporary designs. Featured worldwide, from Harrod’s department store in London to the Museum of Modern Art in NYC to the ARGdis showcase in Tokyo, these Argentine designers are true local stars in a city where global brands take a backseat to up-and-coming natives.

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