Fred & Ginger Launches Exclusive Collection at ASOS

Following the immense success of Fred & Ginger’s feature on Britain’s Next Top Model 2010, hosted by the gorgeous Elle Macpherson, we are delighted to announce the launch of their exclusive lingerie collection for ASOS.com, sponsor’s of the show.

This collection, designed using strong brights, created exclusively for ASOS.com appeals to a wide market.

“I was delighted to be asked to design a capsule collection for ASOS.com, as one of the leaders in online fashion, it’s the perfect synergy. With Fred & Ginger being a high-end brand, that may be too expensive for some, I wanted to appeal to a new consumer base. Designing this collection for ASOS.com has allowed me to do that without compromising my own brand.” says Victoria Holt, Designer of Fred & Ginger.

Keeping the ethos of the brand, Fred & Ginger have designed this collection with 50’s glamour in mind, Inspired by the quirkiness of the Pin-up Girl of this era, these gorgeous combination sets in flattering shapes are brought bang up to date with gorgeous satins in striking colours. Using deep purple’s, rich navy’s and fuchsia pink’s and enriched with an ivory lace trim and a lilac bow detailing, this collection stands ou­­t from the crowd. Choose from Halter-neck or Balconette bra’s, flirty frilly knickers and sexy thongs.

Fred & Ginger for ASOS Satin Halter Neck Underwired Bra $58.62

Fred & Ginger for ASOS Satin Frill Thong $34.48

Fred & Ginger for ASOS Lace Trim Bra $58.62

Fred & Ginger for ASOS Satin Thong with Lace Frill $34.48

Fred & Ginger For ASOS Lace Trim Halter Neck Underwired Bra $58.62

Fred & Ginger for ASOS Lace Trim Sweetheart Brief $34.48

Fred & Ginger for ASOS Satin Sweetheart Bra $58.62

Fred & Ginger for ASOS Satin Sweetheart Side Opening Brief $34.48