Advantages of Email Marketing

Internet opened a global communication medium like never before. No other technology had been able to connect the world together like the world wide web. Information can now be transmitted from one corner of the world to the other, at phenomenal speeds. It has aided and accelerated the process of globalization and provided rapid modes of communication like electronic mail (email for short), which has been harnessed as a popular marketing tool. The advantages of email marketing are many and they are the subject of discussion in this Buzzle article. For those of you who haven't yet tapped the potential of this marketing medium, the advantages enunciated in the following lines will surely make you give it a serious thought.

Marketing is nothing but reaching out to your potential customers with information about your business products and services. Therefore, marketing must tap every information channel which reaches the end customer, that includes print media, television media, as well as online media. While online advertisements placed on websites, personal website creation and other ways of online branding can work for you, one of the most direct ways of communicating with customers is through email. Let me briefly explain what is email marketing all about, in the following section, prior to discussing the advantages of adopting it.