Avon Fashions Sets the Summer Ablaze With the Summer Collection 2010

With temperatures rising and beach season around the corner, summer-loving fashionistas are on the look-out for stylish fashion pieces to match the excitement that goes with summer. Understanding every woman’s aspiration to look fashionable and her inclination to be practical, Avon Fashions launches its Summer Collection of Intimate Apparel, Jewelry and Accessories that come in radiant hues and designs to brighten the season. Avon Fashions Summer Collection takes inspiration from an array of rich, vibrant colors and lines as seen in the runways of the world’s fashion capitals. Stark contrasts between playful and dark colors and classic and avant garde designs banner the Intimate Apparel, Jewelry and Accessories collections, affirming Avon Fashions’ strength in providing styles to suit every mood, lifestyle and occasion. “The Avon Fashions Summer Collection for 2010 introduces an exciting lineup of Intimate Apparel that bursts with colors and varied styles, responding to every Filipina’s aspiration and needs. While the style, the inspiration vary from season to season, woven into each Avon Fashions intimate apparel is the commitment to superior fit, high quality, fashionability and affordability. It is this same commitment that makes Avon Fashions the No. 1 Intimate Apparel brand in the country,” said Patricia de Leon-Rodriguez, Category Manager for Avon Fashions Intimate Apparel. Crossing over to Jewelry and Accessories, Avon Fashions’ commitment to style and sensibility remains the piece de resistance in every item in the collection. “The Avon Fashions Jewelry and Accessories lineup this summer boasts of a wide color spectrum, still with the interesting mix of bags, shoes and wallets for accessories, and classic and trendy pieces for our jewelry line. Definitely, underlining each collection is our promise to provide our customers with products that are fashionable, durable and at the same time, within their reach. We do know that while Filipinas are now more fashion conscious, they are also very smart shoppers,” said Carla Enage-Cruz, Category Manager for Avon Fashions Jewelry and Accessories. The Avon Fashions Summer Collection 2010 feature eight fashion stories: Kaleidoscope Summer, Tutti Frutti, One Love, Spring Fantasy, Ode to Leaves, Pool Party, Bouquet of Memories and Black Rose. It looks like summer sizzles all the more on the fashion front and Avon Fashions has covered all the bases to make the stylista in each one of us radiate more brightly!

Crochet Swing Top

Crochet cups and back. Adjustable crochet lace straps. Polyester/rayon blend. Machine wash and dry. Imported.

Avon Fashions Unveils Sizzling Summer Collection 2010

The annual Avon Fashions Summer Collection launch has earned recognition for its glamour and style, and this year is no deviation from tradition. Set against the breathtaking evening Manila skyline atop one of the city’s tallest properties, Avon Fashions once again captivated the fashion industry when it unveiled its stunning summer collection of Intimate Apparel, Jewelry and Accessories. 

Avon Philippines President and General Manager, Mike Gudgin, exchanges pleasantries with host for the evening and Avon Fashions Style Ambassador,Ruffa Gutierrez

The event, entitled “Avon Fashions Penthouse,” transformed the venue into a fashion haven for the stylish pieces included in the summer collection. 

Welcoming the VIP guests were the captivating city-skyline view, overflowing cocktails amid relaxing house music, and the presence of Avon Fashions Style Ambassador Ruffa Gutierrez and the new Avon Mix endorser, Bianca Gonzalez. 

Presented on stage are Avon Philippines President and General Manager Mike Gudgin and Asia Commercial Marketing Executive Director Sarah McIntosh with Ruffa Gutierrez and Bianca Gonzalez

Each area of the glamorous penthouse was transformed into a fashion haven, dedicated to engage the guests and let them experience Avon Fashions. The Intimate Apparel Room allowed guests to discover what Intimate Apparel matched their personality and to bring home their Avon Fashions undergarment alter ego as a treat. In the Accessories Room, guests enjoyed a shopping spree as they chose from Avon Fashions’ collection of summer must-haves like flipflops, shades, bags and wallets. In the Jewelry Room, the guests enjoyed the chance to “frost themselves” with Avon Fashions’ mesmerizing fashion jewelry pieces, as inspired by the movie “How to Lose a Guy in 10 Days.” Afterwards, donning the pieces of their choice, guests struck a pose for a glam photo. 

The event’s piece de resistance was the high-energy fashion show directed by renowned director Robbie Carmona. Some of the country’s top mannequins sashayed down the catwalk and brought to life the exciting pieces from the eight fashion stories – Kaleidoscope Summer, Tutti Frutti, One Love, Spring Fantasy, Ode to Leaves, Pool Party, Bouquet of Memories and Black Rose. 

The Avon Fashions Jewelry Room allowed the media guests to frost themselves with the jewelry pieces of their choice. Each were given the opportunity to take a photo of themselves with their newfound jewelry pieces.

The launch also introduced the Men’s Club collection, the line up of Intimate Apparel, Jewelry and Accessories especially made for the needs of men. 

Avon Philippines President and General Manager, Mike Gudgin, was a picture of pride when he officially opened the event and welcomed the guests. 

“Avon Fashions, like all Avon brands, echoes the company’s commitment to respond to what women need and want. Avon Fashions products show we keep abreast of fashion trends as we ensure that these are within their reach and are attuned to the local fashion taste,” shared Mr. Gudgin.

The Avon Fashions Summer Collection 2010 – playful, vibrant and in stark contrasts – all aboard to complete the summer ensemble.

Avon Fashions Style Ambassador, Ruffa Gutierrez sang her praises for the brand. “I’m proud to speak for a brand that offers high quality products and allows Filipinas to be fashionable while being practical. And that’s important nowadays…to be a sensible fashionista,” said Gutierrez. 

The evening also formally introduced celebrity host and model Bianca Gonzalez as the new face for Avon Mix Jewelry and Accessories. 

”Being the face of such a big brand is indeed flattering. I am ecstatic to be representing the Avon Mix Jewelry and Accessories line. I am excited to share this news and give my fashionista fans the chance to try these new pieces,” said Gonzalez. 

It was indeed an evening of breathtaking proportions --- from the awesome cityscape, the engaging activities, to the electrifying fashion show featuring the exciting Avon Fashions Summer Collection 2010. 

No doubt about it, it will be one sizzling, stylish summer ahead on the fashion front. Thanks to Avon Fashions.